Fresh Choice is your Comprehensive Category Management Solution.

Bringing over 60 years of expertise in serving the retail space, we can tailor our services to the needs of retailers globally. Whether it be permanent collections, in-out displays or promotions and seasonal offerings, we curate the perfect programs that ensure success.

This makes us the ideal partner for your Kitchenware assortment.

Category Management Solutions

A One Stop Category Management Solution

With over 400 SKUs ranging across 9 key housewares categories, we have all bases covered to create an impactful and compelling planogram that will excite and inspire your customers. 

Our comprehensive product category coverage offers a one stop shop for your entire kitchenware category. Working in partnership with our customers we can create bespoke programs, clip strips, floor displays and promotions that precisely meet your kitchenware category needs. 

Interested to Partner with Us for your Market?

We Curate Programs for Every Global Season Based

With over 60 years’ experience in housewares, we understand the important to seasonal promotions to drive incremental sales. With this in mind, we work with our retail and distribution partners to unlock the promotional mechanics that are right for your market.

We can work on bespoke pack-ups, colourways and even develop impactful promotional display solutions. Christmas, Easter, Thanksgiving, Eid, or something specific to your market? We have you covered.

Seasonal Program Management
Digital Support

We Support your Sell Through with Digital Support

Our in House Marketing team are experts in digital marketing, asset creation and supporting our retail or distribution partners in ensuring they drive traffic to points of sale and aid sell through.

We work closely with our partners to tailor campaigns and support them with assets, marketing support or can run the programs for them.

We have over 400 products in our one stop Kitchenware Solution

Bespoke Product Development Solutions for Your Market

At Fresh Choice, we understand the importance of newness to keep retail fixtures fresh and keep consumer attention. So, we continually refine the assortment and add newness under Fresh Choice Plus. We remain committed to adding new innovative items to the assortment each year.  

Moreover, we will develop unique products tailored for each market and partner so that they can benefit from uniqueness and stand out from the competition.