FAQ's

What is Fresh Choice?

Fresh Choice is a comprehensive and dynamic category management solution for the Kitchenware Category in the Retail space. We are backed by a heritage of more than 180 years of innovation and servicing all the major Housewares brands for 60 years. We are taking this experience to disrupt the category with a fresh and new offering.

Fresh Choice is the go-to solution for the category as we are delivering adaptable category management solutions, supported by outstanding personal service that satisfy our trade partners, whilst offering great products at fair prices, that delight our consumers.

Interested to partner with us? Contact Us today.

What does Fresh Choice Sell?

Covering the important categories in the Kitchenware category including, Cookware, Bakeware, Tools and Gadgets, Storage and much more, the range includes over 400 products to choose from and within that more than 40 products unique to Fresh Choice which are designed and developed by us.

We will continue to develop new products to bring a Fresh assortment to the category and deliver bespoke product solutions tailored for each market.

Contact us to access a Brand that gives you Point of Difference.

Why Fresh Choice?

Innovation Galore, Constant Pipeline of Unique Product Development, Breadth of Assortment, Value to Consumer, Direct to Source, Refreshing Branding, 60 Years of Experience Servicing Current Market Players. 

Interested? Contact Us Today.

How can I become a Fresh Choice distributor?

Contact Us today to explore how you can distribute Fresh Choice in your market or list the range in your retail stores.

Where does Fresh Choice already sell?

Within a short space of time between its launch and today, Fresh Choice is already selling in multiple markets in South East Asia and Africa. We are looking to expand further in South East Asia and are in active dialogue with North American and European Markets.

Ready to sell in your market today. Contact us for more information.

Can we trial Fresh Choice in our market with a small order?

Born from a business that survives on long term relationships (some spanning more than 100 years!), we are looking for a long-term partner that can invest in the brand as their own in the market. Before we get started with a partner, we ensure that our strategies for the brand are aligned so that we can ensure a mutual long-term success.  Since we do not hold stock, we typically do not service trial orders.

Contact us for more information.

What are the MOQs?

These depend on the SKU. But typically range between 1000 and 3000 pieces. This may be higher if you require a bespoke solution. Please contact us today to discuss.

Can I buy less than MOQ orders?

We do not hold stock, however periodically we are able to offer less than MOQ stock runs on larger orders when they are placed with the factory. If you would like to be added to our mailing list so we can keep you updated less than MOQ opportunities, please register your interest with us and we will keep you informed of ongoing opportunities as they arise.

Can you recommend and build a planogram for me?

Yes, we are we versed in building unique planograms for our customers to meet their specific needs. There is sufficient breadth and depth of assortment to offer the right mix of value and quality with built in trader up options if required. Our expert teams will work closely with your buying team to get the perfect solution for your retail needs. Contact us today to start work on the right solution for your needs.

What if I cannot find the product I am looking for?

We have an extensive library of products and are connected to the very best supplier and manufacturers in the Far East. Contact us today to discuss your specific market requirements.

Can I have a unique packaging format?

Yes, we are happy to adapt our packaging to meet your specific needs. Please contact us today to discuss your specific market requirements. Please note all unique pack-ups are subject to MOQ’s.

Can I have a unique colour?

Yes, we are happy to adapt colours to meet your specific needs. Please contact us today to discuss your specific market requirements.

Can I co-brand the product with my own logo?

Yes, we are happy to review your requirement. Please contact us today to discuss your specific market requirements.

Are the products available for own label?

Many of our items are available as white label options can be branded and packed under your own brand. Yes, we are happy to review your requirement. Please contact us today to discuss your specific market requirements.

Who distributes Fresh Choice in my market?

To discuss how best to service your local market needs please contact us to find our more.

Can I buy direct from AEH?

We are happy to discuss options, we pride ourselves on our flexibility, please contact us today to discuss.

Do you hold stock for the range?

We do not hold stock, all orders are manufactured on demand. This gives us flexibility and a offers the best price opportunity for our customers as we are able to keep overheads to a minimum. It also means if you have specific market requirement for marking and languages on, we can ensure the stock is right for you.