A One Stop Kitchenware Category
Management Solution

Looking for a vibrant brand to distribute and disrupt the market?

Fresh Choice is the comprehensive and dynamic kitchenware category management solution for retailers worldwide. Offering value, innovation, and flexibility, Fresh Choice is your one stop solution for the Kitchenware category.

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Service to Grocery
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In growing range
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Unique Innovations
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Doors Served Globally

Innovation that Delights

Innovations in kitchenware have revolutionized the way consumers perform everyday tasks in the kitchen. We are continually expanding our assortment with multi-function design pieces, unique tooling, and patented IP that bring value and delight to customers. With over 40 different innovations available, retailers and distributors can offer an ever-changing selection to their customers.

You need a point of difference. You need value. You need Fresh Choice. 

Everything You Need in One Place

Top selling products

Our customers love our Price and Quality for its Value.

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We can supply over 400 SKU’s across 9 core kitchenware categories and build the perfect assortment and planogram for your market needs

Value Added Services

We truly are a one stop shop. We bring together a wide range of over 400 SKUs to give you the full solution.
We offer the full suite of services to ensure you stay ahead of the ever changing market place.

We maximise revenue per square foot with multiple point of sale solutions.

We work with our partners to curate seasonal programs for each market.

Digital Support

We back your success with digital support to increase footfall in your stores.


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Our Brand Pillars Guide Our Service to You

The brand is built on 5 core pillars that enable us to deliver a world class experience and set us apart for our trade partners and consumers.


Over 40 Unique Products in a growing innovation range.


Over 400 products at value for the mass market segment.


A 6th generation business that has ‘innovated since 1842’.


We are large enough to deliver and small enough to care.


We build tailored solutions for each customer to succeed.

Award Winning Design



What is Fresh Choice?

Fresh Choice is a comprehensive and dynamic category management solution for the Kitchenware Category in the Retail space. We are backed by a heritage of more than 180 years of innovation and servicing all the major Housewares brands for 60 years. We are taking this experience to disrupt the category with a fresh and new offering.

Fresh Choice is the go-to solution for the category as we are delivering adaptable category management solutions, supported by outstanding personal service that satisfy our trade partners, whilst offering great products at fair prices, that delight our consumers.

Interested to partner with us? Contact Us today.

What does Fresh Choice Sell?

Covering the important categories in the Kitchenware category including, Cookware, Bakeware, Tools and Gadgets, Storage and much more, the range includes over 400 products to choose from and within that more than 40 products unique to Fresh Choice which are designed and developed by us.

We will continue to develop new products to bring a Fresh assortment to the category and deliver bespoke product solutions tailored for each market.

Contact us to access a Brand that gives you Point of Difference.

Why Fresh Choice?

Innovation Galore, Constant Pipeline of Unique Product Development, Breadth of Assortment, Value to Consumer, Direct to Source, Refreshing Branding, 60 Years of Experience Servicing Current Market Players. 

Interested? Contact Us Today.

How can I become a Fresh Choice distributor?

Contact Us today to explore how you can distribute Fresh Choice in your market or list the range in your retail stores.

Where does Fresh Choice already sell?

Within a short space of time between its launch and today, Fresh Choice is already selling in multiple markets in South East Asia and Africa. We are looking to expand further in South East Asia and are in active dialogue with North American and European Markets.

Ready to sell in your market today. Contact us for more information.

Can we trial Fresh Choice in our market with a small order?

Born from a business that survives on long term relationships (some spanning more than 100 years!), we are looking for a long-term partner that can invest in the brand as their own in the market. Before we get started with a partner, we ensure that our strategies for the brand are aligned so that we can ensure a mutual long-term success.  Since we do not hold stock, we typically do not service trial orders.

Contact us for more information.